Apps on TV: The next big thing?

TV manufacturers, Google and Apple smell billion dollar business around Smart TV – What do you think?

While the film posters and advertisements latest televisions “3D” contrary to cry, should not be the third dimension of the next big step in the TV market, according to industry experts.The much sought-after feature to be overshadowed in the coming years from a more fundamental innovation that changes the way of watching Tv. We are talking about the fusion of TV and Internet.

The Next Big Thing ?

Following the example of the mobile industry are collectively the “Smart TV” increasingly launches TV, Internet connections allow, and how the use of apps allow smartphones. Starting from the Web browser on Youtube and Skype to on-demand services and games are more and more content and features directly from the living room technology, customers can use the center.

Next milestone

“I believe that Smart TV technology after the jump to flat screen TV the next big step,” said Michael Zoeller, European Marketing Director at Samsung . Like the South Korean group pushing ahead with all other major manufacturers like Sony and LG, the multi-functionality of TV sets.

This family segment has also off-specialists a variety of services produced it. Sun scents Internet giant Google to the Google TV platform’s prospects of the set-top boxes, Blu-ray players, and is used in televisions. And in mid-April brought Ticonderoga Securities analyst Brian White, and Apple into the conversation. recorded voices of the industry from the fact that the group toward its “hobby” Apple TV towards the end of the year, fully-equipped devices would extend Accordingly TV.

A question of Apps

Now manufacturers have the added value of a clever TV that must convince their customers. To do this requires, according to Zöller specific applications, “the TV to make sense.”Samsung has its Smart TV platform as well as Google, the first with partners such as Logitech and Sony working together, open to developers. The vendors hope to gain a stream of fresh apps to enrich the TV experience. Because, as you look at smart phones, it can, can not only purchase apps right decision, but also enhance customer loyalty.

Platform battle, the next?

The estimated 100 billion U.S. dollars TVs market could rise in coming years for PCs and a new platform smarphone war.Offers its own TV manufacturers blows with Google and Apple may also meet a violent wind, the IT giant to focus her TV ambitions and develop its successful mobile platform Android, the next industry standard iOS want. A similarly rapid triumph as the mobile telephone market is expected to be the newcomers, however, not bestowed. Here, one learned, says Samsung Manager Zoeller. ”We must not shy away from the comparison. Google TV is (so far) failed violently.” At least from external set-top boxes, media servers and home PCs can not be afraid. Such deals would have tied up in the past no one. ”The solutions must be integrated,” said Zoeller.